Art director and copywriter with 30 years of making things people actually see, touch, hold, and taste. From freezer displays in Nordic grocery stores to building-scale ads in central Stockholm. Every line drawn, every word written, by hand.
Presenting a selection of projects for Unilever, Spendrups, Lindt, Estrella, and others. Brand spaces, campaigns, packaging, illustration, and a few things that don't fit any category.
Thirty years of turning briefs into physical objects. If you can hold it, stand inside it, walk past it, or eat it, there is a good chance I have made the thing that made you look.
I work as art director and copywriter, often both at once. Most of my career has been spent building brand spaces, in-store activations, packaging, and campaigns for brands like Magnum, Ben & Jerry's, Axe, Dove, Pepsodent, and GB Glace.
Additionally, the roster includes Estrella, Slotts, Spendrups, Lindt, and a handful of bands who need album covers and tour merchandise made by someone who actually listens to the music.
I am based in Stockholm, Sweden, but will happily travel for work.
For seven years, Pål has been baking bread from cultured grains and a sourdough mother that has been alive and growing since 2019. The bread is made entirely by hand, with the same attention to ingredients, process, and time that he brings to his professional work.
The grains are soaked and fermented. The dough is slow-risen. The results are the kind of thing that makes people ask for the recipe and then ask again when they realize there is no shortcut.
This is not decoration on a portfolio site. It is a real interest in sustainable food, honest craft, and the possibility that a Swedish sourdough baker might have something to offer a Tokyo cafe. Or a bread brand. Or the right kind of collaboration that does not exist yet.
Available for art direction, brand campaigns, packaging design, and interesting proposals of any kind.
pal.olofsson@dakota.seDakota Stockholm, Götgatan 34, 118 26 Stockholm, Sweden
+46 705 97 26 24
